Antonio Jeffries Jr. (born November 19, 1971), better known as Tony Rich and The Tony Rich Project, is a contemporary R&B singer-songwriter best known for his single "Nobody Knows".
Rich first attracted attention through the production team of Tim & Bob. The duo convinced Perri "Pebbles" Reid (then the wife of L.A. Reid, co-founder of LaFace Records) to listen to Rich over the phone. Rich was hired as a house songwriter for LaFace Records. As incoming Vice President of A&R, Eddie F then convinced Reid to sign him as an artist. Later, Rich mixed elements of jazz, rock and soul music into his own tracks.