Orlando was the most successful and visible band to emerge from the extremely brief Romo movement of the mid-'90s. Formed from the ashes of Sarah Records band Shelley, Orlando were led by lyricist/guitarist Dickon Edwards, and singer/songwriter Tim Chipping. Multi-instrumentalists Neil Turner and Mike Austen completed the group, but did not appear on the group's record sleeves or participate in interviews. Orlando combined the stylish, synthesized dance-pop of 90s boybands and American swingbeat acts, alongside an obvious love of Motown, Northern Soul and the songs of Jimmy Webb but added Pulp's sense of purpose, Manic Street Preachers' sense of outrage and Morrissey's sense of humour.
The group first came to public attention when a demo version of "Nature's Hated" appeared on Melody Maker's covermount cassette Fiddling While Romo Burns in March 1996. In the summer of 1996, Orlando released their first single, "Just for a Second" which received largely rave reviews, in particular from Melody Maker's Simon Price, who called Orlando "The best new band in Britain".