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Sprite’s relationship with hip-hop goes back nearly 30 years, when in 1986 the Coca-Cola-owned company commissioned Kurtis Blow (and his wicked Jheri Curl) for a now legendary campaign. Few corporations (if any) were touching rap during the ’80s so it was a big deal for the hip-hop community at large, and marked its transition into mainstream culture.

The latest incarnation is the Obey Your Verse movement, the next phase up from the notable Obey Your Thirst campaign of the ’90s, which featured artists like A Tribe Called Quest, KRS-One, Grand Puba, Pete Rock & C.L. Smooth, Grandmaster Flash and Afrika Bambaataa among others. Obey Your Verse celebrates the achievements of a new crop of lyricists by adorning cans with verses from rap superstars Drake, Nas, Rakim and the Notorious B.I.G.

According to businesswire.com, “Each artist’s lyrics will appear on individual 12- and 16-ounce cans, 20-ounce bottles, and 12-, 20- and 24-packs of 12-ounce cans.” Lyrics are pulled from legendary songs like Nas’ “It Ain’t Hard to Tell,” Rakim’s “Follow the Leader,” and Biggie’s “One More Chance.”

Sprite’s been an ardent supporter of hip-hop culture for decades (long before it was en vogue), and this is them looking to reestablish a foothold on the market. There’ll be plenty of competition but for diehard rap fans it’ll be another nugget of ephemera to add to their collection.