theweeknd

R&B superstar the Weeknd recently made history by claiming the top three spots on the Billboard Hot R&B. The chart topping hits include “Can’t Feel My Face,” “The Hills,” and “Earned it” from the Fifty Shades of Grey soundtrack. According to billboard.com “Hills” reached “a new weekly streaming high of 11.8 million domestic streams during the week ending July 9.”

It’s a big step forward for the Canadian crooner, and the timing couldn’t be better as Beauty Behind the Madness is slated to be released next month. His career as an R&B superstar has been on the tilt and an accolade like this could give him the boost he needs to extend his career indefinitely or until the next schmuck with a gimmick comes along.

The Weeknd will be rejuvenated by this, but as far as lyrical integrity goes the Billboard is setting the bar woefully low. “Can’t Feel My Face” is dreadful. His personification of drugs is clumsy and boorish, a prime example of substance over style. Maybe if he did twice as many drugs he’d have something more to offer than juvenile gibberish: [LISTEN]

I can’t feel my face when I’m with you

But I love it, but I love it, oh

I can’t feel my face when I’m with you

But I love it, but I love it, oh

Quality R&B will always find a way; D’Angelo and Jody are proof of that. What does raise a level of concern is how the Billboard is trying to hammer status quo into the airwaves. So be wary, point your finger and gawk because that’s the enemy; a place of meaningless words and empty style.