An ad-libs pairing exercise on the new promo site for Migos’ ‘Culture II’; Photo: thndr labs


Migos fans rejoice. There is now an interactive website that allows users to test their knowledge of Migos’ seemingly endless reservoir of ad-libs.

Web developers Niko Draca and partner Alex Marttinen have developed a site that arranges all the lyrics from Culture II in such a way that challenges users to pair the correct verse with its corresponding ad-lib.

The game is simple: on the left side is one of Culture II‘s 2,262 verses and on the left are the ad-libs. The user then must drag the proper ad-lib and connect it to the lyric. Easy.

“The album had just come out and we thought it would be an interesting exploration,” Draca told Complex. “We ran a couple scripts and found out that over 70 percent of the lines on the album had at least one ad-lib and were curious to see what else we could come up with.”

Draca explained to Complex that Migos represents a shifting landscape in rap, and that framing their lyrics in this way allows fans an alternative look at their writing style.

“They’re extremely relevant!” Draca said. “I fully credit the Migos with popularizing ‘ad-lib rap.’ It’s undeniable that this is the current state of rap music. When there are major shifts in pop culture like this one, it’s always interesting to dig deeper.”

Draca is passionate about data and is hoping that sites like the one he developed for Migos (and Lil Pump) will open the door for people to appreciate the science behind it. It’s not the only site out there that combines data and lyrics, but it does embrace a different interface that fans will certainly appreciate.

“Data is beautiful,” he said. “I think most people view statistics/data as something that’s extremely academic or serious. We’re trying to make it as approachable as possible by covering topics that are topical and that interest us.”