Lesson #45 in lyric video success tips: hire young girls to eat chocolate and smile. Otherwise, cryptic text placement always wins. From Lynchian karaoke to verses on beer bottles, another week, another crop in the week’s best visual appropriation of words put to song. Easy to love, like a Romanian Justin Bieber.
Tennis – ‘Mean Streets’
There’s something oddly disturbing about the way this woman – is this Alaina Moore? Can’t tell – carries her blasé. There’s the kitschy karaoke vibe, because this is a tender, harpsichord-studded sparkling pop nugget, but her demeanor can split another two ways – part terrorist tape, part Laura Palmer film roll David Lynch never showed us. Doesn’t help that the chill any either with the name of the song’s main character being “Laura.” Of course all of these things make it scarousingly perfect, for both a jam and a lyric video concept. Keep hustlin’, Laura:
Soul upstart Blacc gets ominous here, ditching his golden brass punches and croons for a palpitating apocalyptic hymn, guided only by quick acoustic plucks and a heartbeat bass drum thump. So the theatrical push in the video entertains said darkness quite right, swapping the space of letter characters with sparks flying and flashes of flame, while the rest of the screen remains black, which makes sense considering its use in Battlefield 4 adverts:
Avicii – ‘Hey Brother’
Perhaps a wee bit more poetic without the images of popcorn and closeups of girls eating olives and chocolate? Such a strange, strange montage. There’s this patriotic thread, wrought with slow-mo images of blue-collar ‘Murrica, and then frames dedicated to a glass of milk, dudes getting hit in the face with snowballs and dogs catching frisbees. Guess that’s what you get when a Swede tries to tug on red, white and blue heartstrings: angular block letters rhetorically asking sisters and brothers if they still believe in love, overlaid on images of popcorn kernels popping:
So Noni is, from what we can tell, a Romanian crossbreed between Justin Bieber and Calvin Harris, with an affinity for Eastern European bombshells eating candy on camera. His label’s website, Sindrum, seems to share that affinity. We guess Shatyr would be like Pitbull then, chiming in with cock-held talk-rap grunts like “your skin edible/Your touch, incredible.” Consequently, if y’all dig florescent backgrounds and hot girls rubbing chocolate over their lips while 21-year-old Romanians with dirt on their chins for beards don’t even mouth the choruses to their “easy to love” catch-phrases, well then, pump up the volume:
Can’t quite understand how a band named after a Don DeLillo masterpiece of post-modernism, and a lead songwriter with bylines in everything from NPR to McSweeney‘s can write a verse and hook so lame. Maybe Mikel Jollett’s going for accessibility. “My blind faith” photoshopped on the bottle of Blue Moon, however, that’s pretty genius. As are the rest of the placements of lyrics in this cross-dressing Hamburger Mary karaoke adventure in moderate doses: