“Ask yourself two questions:
1. How many times did you listen to “Rolling In The Deep” last month?
2. How badly do you want to travel to Australia?
According to ToneMedia, a new Internet advertising company that serves targeted ads on music and lyrics searches, if the answer to the first question is “a lot,” then the answer to the second question is probably “really, really badly.” ToneMedia found, through its analysis of millions of search engine queries on music and 900 other search categories, that fans of pop star Adele are 89 percent more likely to also shop for travel to Australia.
Set fire to the rain, search flights to Brisbane — all in a day’s searching for many Google users, apparently.
ToneMedia provided HuffPost with several other intriguing findings regarding musical tastes and shopping habits, which we’ve included below for your reading pleasure. Prepare to have your biases toward the fans of certain artists reaffirmed or shattered [...]”
Check out the complete article from Huffington Post discussing these interesting findings as well as some of the details of how one of SongLyrics’ top advertising networks, ToneMedia, uses targeted advertising to show you what you want to see!
