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Riff: Imagine Dragons – “It’s Time”

Nov 2, 2012

Now don’t you understand?/I’m not changing who I am

from It's Time lyrics by Imagine Dragons

This song is brilliant for a 30-second commercial, but at four minutes, it becomes tediously repetitive. A theme for venturing out into the world but staying true to and proud of yourself, its message is uplifting but the heavy-handed, monotonous and compressed production dulls.

  • Jurgis

    For me it is an awesome song. All of them are. Everyone can decide what song means to them. For me, they are saying, that it’s time to do something, but you can never change what you realy are.

    • Karl

      Thanks for the input – we at SongLyrics appreciate it.

      My beef is not with the lyrics, though, but the music. While it’s a pretty cool message, it’s sung unfortunately over a very generic, over-compressed, mono-dynamic 4-chord radio-pop track. As a lifelong music-obsessive, I’m one of the few who actually listens to the music more than the lyrics, and I get really bored by songs like this. It’s one of those tracks that reinforces the recent scientific study about how pop music has become “louder and dumber” over the last 50 years (I’d link to it, but then my comment would be possibly flagged as spam).

Riff by Karl Ernest

Karl is a Seattle-based musician and writer at SONGLYRICS; a veteran of both east and west-coast scenes, he has performed with the likes of The Ying Yang Twins, David Arquette, Wynton Marsalis, among others. But he's no stranger to seedy dives or house shows, either.

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