Part of that wonderfully dark corner of the 60s folk movement that wasn’t afraid to mess with society’s flower-power whoring of the genre, Floridian college drop-out Tom Rapp and his marry band of iconoclasts, Pearls before Swine, found themselves in New York recording a shit-eating banjo grin of a jam about Marshall McLuhan’s “medium is the message” theory called “(Oh Dear) Miss Morse” on this day in 1967, lacing the word ‘F-U-C-K’ in morse code.

There’s a lot of layers in its Donovan-esque whimsy, initially playing around with a “L-O-V-E” cadence, Rapp explaining the f-bomb was a higher act, “…it was like God wanted that word in that song,” the now lawyer told the Washington Post in the late 90s. That Boy Scouts listening in to New York DJ Murray the K’s AM radio program months later phoned in to complain only makes it that much more precious.

You could say that Pearls Before Swine, named after a biblical reference for putting holy things in front of swine, said swine (savages, philistines etc.) not knowing what to do with said holy things, their story began as one glorious tongue-in-cheek, starting with the rest of the album, One Nation Underground, recorded on this same day in ’67. But like “(Oh Dear) Miss Morse,” the medium was the message before it was even a medium. And this is why smart songs will never be popular:

Oh Dear, Miss Morse,

I want you,

Oh yes, I do,

I want you

This may strike you

Odd-I-ly

But I want you

Bodily

Don’t blame me dear,

Blame McLuhan

His media

Were your ruin

Dit Dit Dah Dit

Dit Dit Dah

Dah Dit Dah Dit

Dah Dit Dah

(Morse Code: F-U-C-K)