Napster Ceases To Be:

When a peer-to-peer site falls in an internet forest, there are plenty of people around to witness its existence. So went the many buyouts of the original mp3 outlaw that started it all. Roxio gave it a whirl in 2003, resurrecting the brand as a legitimate service, but ultimately pawned it off to Best Buy in 2008 for an absurd amount of money, who announced today that they’ve sold the service to rival Rhapsody. Looks like Metallica did have the last laugh. But at what cost, sirs?

The Boss Flies South:

Austin’s annual SXSW festival turns 25 this year. As has become custom during the two week long hoorah, a keynote speaker is flown in to wax upon all things nature and future of the biz. Past speakers have included the late Johnny Cash, Neil Young and Smokey Robinson. In a statement released yesterday, the SXSW camp is “thrilled to announce Bruce Springsteen” as presider of talk in 2012. The press statement expounds: “Springsteen’s artistry has drawn worldwide acclaim and honors. His recordings include time-tested classics of rock and acoustic-based albums celebrating folk traditions. His live shows are truly fervent celebrations of the communal power of music.” We also would have accepted, “The Boss is coming.”

Mmmhop!

The craft beer train is not slowing down. Though it’s not an innovative branding technique at this point in history—see Dogfishhead’s ode to Miles Davis, or North Coast’s love for Thelonious Monk—it’s a damn strange landscape to see Hanson brew a beer. Dubbed “Mmmhop!” respectively named after their 1997 pre-teen hit that we don’t need to name again save for rhyming purposes, the Oklahoma brothers now in their 20s all married with little Hansons are trying their hand at an IPA (Via Daily Mail).

The New Porn Frontier:

Speaking of branding techniques, the L.A. Times is reporting on a new website that exploits burgeoning young indie rockers’ bodies for publicity. Calling itself “Is Anyone Up?” users anonymously or jealously throw photos at 25-year old founder Hunter Moore, usually in a series of explicitly taken cell phone shots, whereupon Moore posts the content on his page with little or no editorial content, aside from the name of the subject in the title of the post. You, the audience, have to do the sleuthing of the names. Nothing a Google search can’t handle, though. Otherwise, young rockers, yet another tool to sell a piece of yourself instead of your art under the veil of advertising.

Lyracapsule:

In honor of the great rock cliche in which for those about to rock destroy things, follow us back to a moment in 1973 when Daltery and The Who crew were thrown in jail for $6,000 worth of damages to their hotel room. To this end, you wily Brits, we’ll throw on “Won’t Get Fooled Again,” “smile and grin at the change all around” and marvel in the future irony that the band managed to get banned for life from the Holiday Inn chain. Call it a stepping stone.