The ‘Cash Me Outside’ girl, a.k.a. Danielle Bregoli’s debut video for new single, ‘These Heaux’; Photo: Atlantic/YouTube


In a move that proves literally anybody can be an ‘artist’ in the United States, Atlantic Records has signed the “Cash Me Outside” girl, a.k.a. Danielle Bregoli, to a record deal, reports Billboard.

Bregoli first went viral after her appearance on the Dr. Phil Show. The phrase she kept repeating, in response to the audience’s disgust of her wannabe hoodrat 14-year-old ways: “Cash me outside, how bout that?” The meme cup quickly runneth over immediately following, naturally.

And she’s harnessed that fame to get more fame, even starring in Kodak Black‘s “Everything 1K” video. Bregoli, using the rap name Bhad Bhabie, released her debut single, “These Heaux.”

Debuting almost three weeks ago now, the official music video currently has over 26 million views on YouTube and is ranking on the Billboard Hot 100 chart.

The song, written by Bhad Bhabie and Price Tag (one half of the rap duo Audio Push), has a hook that’s dreadfully un-creative, co-opting that berating Frankenstein staccato flow we’ve all had to suffer through the last few years via Migos, Future, etc.: [LISTEN]

I ain’t nothin’ like these hoes (no)
Don’t compare me to no one (don’t do it)
Money green like CeeLo (yup)
Yeah, my pocket so swollen

As a part of this multi-million dollar record deal, she’ll be releasing multiple albums in the years to come.

In an op-ed style article on Digital Music News, author and singer-songwriter Ari Herstand says this move shows that the big labels care mainly about profit.

“Atlantic records doesn’t care about art,” Herstand writes. “Doesn’t care about musicians. Doesn’t care about artists. All Atlantic Records (and their execs) care about is money.”

He goes on, not afraid to speak his opinion.

“We live in a capitalist society,” he writes. “So this is all fine and dandy I guess. But don’t think for a second that when you (or your artist) sign to a major that you will get some personalized attention because you have some artistic purity or integrity. Or because you think your music is great. Unless you’re going to make them a lot of money this year, don’t even bother walking in the front door.”

Not that any of this is going to stop you from watching the video, though.