Long before Jack White and his paltry Guinness reach for most metaphors in a concert, there was The Who on this day in 1976 chasing the “loudest band” moniker, of which they achieved, dutifully recorded at The Valley in London, registering at 120 decibels 50 meters from the stage.
Never mind the fancy amps and My Bloody Valentine swaths of sweet numbing noise that would follow years later. Never mind Jack White. Never mind how many people actually got fooled anywhere. The Who — Pete Townshend windmilling, Roger Daltrey curdling, Keith Moon clobbering, John Entwistle full-treble-ing — will always be louder than them.
No need for decibel readings, you “Won’t Get Fooled Again.” Or as some alright kids once said, “Meet the new boss, same as the old boss:”
I’ll tip my hat to the new constitution
Take a bow for the new revolution
Smile and grin at the change all around me
Pick up my guitar and play
Just like yesterday
And I’ll get on my knees and pray
We don’t get fooled again
Don’t get fooled again