Opposite Motown pinnacle moment “Stop! In the Name of Love,” The Supremes‘ “Where Did Our Love Go” saw even more importance as a healing pop nugget for an era of American idealism about to turn black, as the song dropped on this day in 1964.
The first single to shoot to the top of the Billboard Hot 100 for the girls, JFK had just been assassinated, the Civil Rights Act of 1964 just passed, Vietnam was blowing up — to snap your radio dial on to Diana Ross, brass-laced doo-wop “burning, yearning” for a once “perfect guy” she knew, it was an impeccably timed exercise in metaphor.
Of course its lovelorn angle is forever apparent, and thus, here we are, still wondering “Where Did Our Love Go:”
Where did our love go?
And all your promises
I’ll love ya ever more
I”ve got this burning, burning, yearning
Feelin’ inside me
Ooh, deep inside me
And it hurts so bad