Ash Exantus’ self-published book, ‘The Wake Up Call: Financial Inspiration Learned from 4:44’; Photo: Ash Cash Enterprises


Jay-Z is not only a savvy rapper, but he’s also an adept businessman. He’s built an empire upon his ability to cut deals and invest when the time is right, a Magic Johnson-type who has found just as much success outside the rap world than in.

Jay-Z has influenced numerous rappers, and now he’s extended his reach to the literary community. Personal finance expert Ash Exantus wrote and self-published the book, The Wake Up Call: Financial Inspiration Learned from 4:44, after listening to Jay-Z’s latest album 4:44.

The book uses Jay-Z lyrics as tips for readers to live financially successful lives “I listened to the whole album 100 times, and every financial principle jumped out at me. I wanted to write about it,” Exantus told Yahoo Finance. “Music raised me because I didn’t have a father figure. Between the streets and hip hop, that’s what shaped me as a man.”

Exantus uses several lyrics including “Fuck living rich and dying broke” from the “The Story of O.J.” Exantus advises that workers should save 10% of their income in a separate savings account. “Remember, paying yourself should be your first and most important bill every month,” he writes.

In the same song Jay-Z raps “Please don’t die over the neighborhood that your mama rentin’, take your drug money and buy the neighborhood.” Exantus uses this example as a call for people to work towards home ownership. “Owning property is one of the most important things a person can do while on the road to building wealth and finding financial freedom,” he writes.

Love him or hate him Jay-Z is an icon. He’s one of the most successful rappers in the game, and a mogul who has proven the long term viability of hip-hop culture. Exantus is one of countless people who have drawn inspiration from Jay-Z, and his book The Wake Up Call: Financial Inspiration Learned from 4:44 will hopefully set people on the path to financial success.