Chris Gaines is a fictional alternative rock singer created as an alter ego for a movie project titled The Lamb by Garth Brooks. Brooks assumed the Chris Gaines personality in 1999, recording one album under the name and charting three singles on the Billboard charts, including the Top 5 pop hit "Lost in You."
In 1999 Brooks and his production company Red Strokes Entertainment, with Paramount Pictures, began to develop a movie in which Brooks would star. The Lamb was to have revolved around Chris Gaines, a fictional rock singer and his emotionally conflicted life as a musician in the public eye. To create buzz for the project, Brooks took on the identity of Gaines in the October 1999 album Garth Brooks in ... The Life of Chris Gaines, which was intended as a 'pre-soundtrack' to the film. Brooks also subsequently appeared as Gaines in a television "mockumentary" for the VH1 series Behind The Music and as the musical guest on an episode of Saturday Night Live, which he hosted as himself.