Herbert "Herb" Alpert (born March 31, 1935) is an American musician most associated with the group variously known as Herb Alpert & the Tijuana Brass, Herb Alpert's Tijuana Brass, or TJB. He is also a recording industry executive — he is the "A" of A&M Records (a recording label he and business partner Jerry Moss founded and eventually sold to Polygram). The multi-talented Alpert has also created abstract expressionist paintings and sculpture over two decades, which are on occasion publicly exhibited; and he and his wife are substantial U.S. philanthropists through the operation of the Herb Alpert Foundation.
Alpert's musical accomplishments include five number one hits, twenty-eight albums on the Billboard charts, eight Grammy Awards, fourteen Platinum albums and fifteen Gold albums. As of 1996, Alpert had sold 72 million albums worldwide.