The Adverts were an English punk band who formed in 1976 and broke up in late 1979. They were one of the first punk bands to enjoy chart success in the UK, and their line-up included Gaye Advert, whom The Virgin Encyclopedia of 70s Music called the "first female punk star".
The band was formed in 1976 by T.V. Smith and Gaye Advert. Smith and Advert were both from Bideford, a small coastal town in Devon, and were later married. After relocating to London the two young punks recruited guitarist Pickup and drummer Driver, and the Adverts were born.
The Roxy, London's first live punk venue, played a crucial role in the Adverts’ early career. They were one of the pioneering bands who played at the club during its first 100 days. The Adverts played at the club no less than nine times between January and April 1977. In January 1977, after their first gig supporting Generation X, the band impressed Michael Dempsey so much that he became their manager.